LEADERSHIP MASTERCLASS
Culture as Strategy: How Leaders Build High Performing Teams.
In this practical, insight-packed leadership masterclass, you’ll learn how high-impact leaders use culture as a performance multiplier, turning alignment into action and shared values into measurable outcomes.
Date: 26 February 2026
Time: 12 –1 pm
Duration: 45 min + 15 min Q&A
Format: Live online (recording provided)
What You'll Take Away
COMPANY Culture Is Strategy
Why top-performing teams are built on intentional culture, not perks or values posters.
Diagnose What’s Driving Results
Uncover how your existing culture is helping or hurting your performance.
Shift from Drift to Design
Learn 3 key cultural moves smart leaders use to scale teams that own outcomes.
Proof This Works
The Law Firm of Conrad Curry turned culture alignment into real, measurable outcomes. One key result? A significant boost in staff retention — cutting avoidable costs and internal friction.
$500K saved in just six months
"This didn't just save costs, it saved our sanity!"
JULIE MORLEY - PRACTICE MANAGER
Agenda
1. Why Capable Teams Plateau
The hidden role culture plays when performance stalls.
2. The 3 Culture Moves That Drive Performance
Leading indicators that correlate with accountability, retention, and results.
3. Case Study: A $500K Culture Win
How one law firm turned culture alignment into measurable outcomes.
4. Live Q&A
Your questions answered by Michelle Crawford.
Who Should Attend
This session is designed for leaders in 100–500 person law, accounting or professional organisations who are ready to connect culture with performance.
If you lead people and care about results, this is for you..
CEOs & Managing Partners
COOs & Operations Leaders
Heads of People / Human resources
Office & Practice Managers
Presented by
Michelle Crawford
Founder, Being More Human
With over 25 years transforming workplace culture across 40+ industries globally, Michelle specialises in helping professional services firms, particularly law and accounting practices, turn culture into a commercial advantage.
Michelle has worked with organisations from Kellogg's to Centennial Coal, bringing evidence-based, data-driven leadership strategies to compliance-heavy, performance-critical sectors.
Her expertise lies in making leadership behaviors like Emotional Intelligence measurable drivers of performance and retention, not just aspirational ideals.
As an author, keynote speaker, and award-winning coach, Michelle is known for her strategic, no-nonsense approach: asking the hard questions, diagnosing what's really driving results, and designing culture systems that scale.
She helps leaders move from values posters to measurable outcomes, because culture isn't soft. It's strategy.
Reserve Your Place
Free registration • Limited spaces available
Frequently asked questions
Will there be a recording?
Yes, all registrants will receive the replay.
Is this another 'motivational' webinar?
No. This is a strategy-first session with tools, frameworks, and case examples — not hype.
What if I’m not in law or accounting?
The content is tailored for professional services firms, but the core concepts apply across people-driven businesses.
How much does it cost?
Nothing. This leadership masterclass is 100% free. We believe in delivering real value first.