Maslow believed that people have an inborn desire to be self-actualized, that is, to be all they can be. In order to achieve these ultimate goals, however, a number of more basic needs must be met such as the need for food, safety, love and self- esteem.
The lowest levels of the pyramid are made up of the most basic needs, while the most complex needs are at the top of the pyramid. The need for food, water, sleep, and warmth first then people can move on to the need for safety and security. As people progress up the pyramid, needs become increasingly psychological and social. Love, friendship, and intimacy become important, then the need for personal esteem and feelings of accomplishment take priority.
Maslow determined that an individual is more motivated initially by their physiological needs such as shelter, sleep, food and security, Only when and as these needs are met do people then start to be concerned about meaning and purpose and creating peace. The ultimate motivation according to Maslow is self trancendence.