WELCOME TO THE

Designed to Lead Program

Are you ready to become the leader you were born to be?

You’ve achieved, supported, juggled, and led, but deep down, you know there’s a different way forward.


One where success doesn’t come at the cost of your energy. One where leadership feels aligned, joyful, and deeply personal. One where rest is not a reward, it’s a way of being.

Designed to Lead isn’t just another leadership course, it’s a personal transformation journey built for women who are ready to redefine success on their own terms.


Unlike standard programs that focus on productivity hacks or performance metrics, this experience is grounded in lasting behavioural change. You'll reconnect with your purpose, access your inner power, and lead with both courage and compassion.

Because when women lead from rest, the whole world shifts. Here's how it works:

  • Format: 6-week online mastermind + 2 bonus support weeks

  • Transformation: 60 days of adventure, reflection & breakthrough

  • Community: Be held by the largest support team of its kind

  • Clarity: Learn how to set — and achieve — any creative goal

This self-development process not only enhances your personal performance but also empowers your organisation to inspire its people, drive authentic engagement, and achieve meaningful, sustainable results.

Designed to Lead is a 6-week journey
that will change your life forever

Next Round Begins soon.

What You’ll Walk Away With

Lead from within. Live with more purpose, ease, and impact.

After 60 days of deep discovery, reflection, and growth, you won’t just think differently and you’ll feel different. You’ll lead from a place that’s real, rested, and aligned with who you truly are.

You’ll walk away with a leadership style that feels grounded, authentic, and deeply aligned with your values. The kind of leadership that doesn’t require you to sacrifice your wellbeing or wear a mask to succeed.

You’ll gain clarity on your purpose and feel confident in your next steps, personally and professionally. No more second-guessing or striving without direction. You’ll create a sustainable rhythm for success - one that allows for ambition without burnout, for achievement without self-abandonment.


Most importantly, you’ll reconnect with your inner power, your rest, and your truth and begin to embody a new definition of leadership: one rooted in intuition, integrity, and impact.

MEET YOUR GUIDE

Sobia Zafar:

Global Leadership Expert. Soulful Coach. Changemaker.

At the heart of Designed to Lead is Sobia Zafar, a woman whose presence is as powerful as her credentials.

Sobia is not just a leadership expert, she’s a guide for women ready to rise with intention, clarity, and authenticity. With a career spanning more than two decades and three continents, she’s helped leaders and teams at the

United Nations, Fortune 100 companies, and countless organisations elevate their impact from the inside out.


Her work blends strategy and soul, drawing from deep experience in organisational change, innovation, and top-team effectiveness. But what sets Sobia apart is how she shows up with empathy, wisdom, and the unwavering belief that you already have what it takes to lead powerfully, you just need the right space to remember.


She brings a global perspective and deep practical experience, including:

  • Speaking on international stages such as TEDx and the Commonwealth People’s Forum

  • Training leaders across corporate, social enterprise, and government sectors on three continents

  • Creating transformational spaces for women — where truth is honoured, growth is nurtured, and leadership is redefined

Whether you’re navigating change, seeking more meaning, or simply ready to do life differently, Sobia will meet you there.

Step Into the Experience

Feel the energy. Witness the impact.

Now that you’ve met Sobia, take a moment to experience her presence and passion in motion. This short video captures the heart of her work, the intention, the depth, and the transformation that Designed to Lead offers.

It’s more than information, it’s a glimpse into what’s possible when you choose to lead from within.

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We acknowledge the traditional custodians of this land and pay our respects to the elders both past,

present and future for they hold the memories, the traditions, the culture and hopes of Aboriginal Australia.

We must always remember that under the concrete and asphalt this land is, was and always will be traditional Aboriginal land.