The vast majority of individuals are motivated by Fear and spend their life running away from things that they are fearful of (often without knowing it). Despite the fact that their fears rarely if ever come true, people can be powerfully motivated away from something they fear. Fear motivation is short term, doesn’t last long. On the other hand however, some people are motivated toward love or statisfaction. That is, they do things in their lives and they make decisions that actively move them toward situations that have more love in their lives. This is the more sustainable long term focus for individuals. The extremes are used to identify the two extremes of the Mindset Model, from Sufferer to Thriver.