Why Choose Being More Human
Built on Passion, Fueled by Purpose
Being More Human is more than just a coaching and consulting organisation - it’s a movement to redefine how businesses and individuals thrive.
Founded by Michelle Crawford, a visionary entrepreneur, thought leader, and philanthropist, Being More Human was born from a deep desire to help organisations and individuals embrace their full human potential.
With over 20 years of experience cultivating corporate cultures where people can truly thrive, Michelle uncovered a stark reality: many modern businesses are losing their humanity. Determined to change this, she assembled a handpicked team of forward-thinking, passionate experts, each bringing diverse skills and perspectives.
Together, we've created a bespoke system for change that challenges, motivates, and inspires. We’re not just transforming organisations - we’re transforming lives.
Our mission is simple yet profound: to help people and organisations become more human. It’s time to move beyond chasing numbers and targets. True success lies in prioritising the unique needs, aspirations, and dreams of individuals. When we care for people, everything else falls into place naturally.
What we're about
Creating a Ripple of Positive Change
Our journey begins with authentic conversations that ignite meaningful change, but it doesn’t end there.
These conversations are the foundation for something much greater—a vision of creating a global ripple effect of social and corporate transformation.
At Being More Human, we believe that by empowering individuals and organisations to prioritise humanity, we can redefine success. This means fostering environments where people thrive, leaders inspire, and businesses align purpose with profitability.
Our aim is to build a future where success and well-being go hand in hand, creating workplaces and communities rooted in compassion, inclusivity, and sustainable growth.
THE CHANGEMAKERS
Meet the Team
Our team stands as your trusted allies in driving meaningful change. Key members, Michelle, Mariné, and Marlon bring a unique mix of expertise, passion, and a shared dedication to empowering individuals and organisations to thrive. Together with our valued partners, we’re united in creating impactful, lasting transformation.
Michelle Crawford
Chief Conversationalist
Michelle Crawford is the visionary behind Being More Human, dedicated to restoring humanity in workplaces. With 20+ yrs of experience in leadership development, recruitment, and cultural transformation across 20 industries, Michelle has seen firsthand the need for businesses to prioritise kindness, empathy, and connection.
She has built a team of experts committed to delivering transformational change for individuals, teams, and organisations.
Backed by a Master of Social Ecology and certifications in LSI, MEWS, and Myers-Briggs, Michelle combines expertise with a passion for helping clients achieve sustainable growth.
Beyond her professional achievements, Michelle’s community and charity work have earned widespread recognition. Her greatest accolade, however, remains being crowned the “World’s Best Mum” - complete with a cherished mug to prove it.
Mariné Erasmus
Chief strategist
As Chief Strategist at Being More Human, Mariné works closely with clients to unlock their full potential, both personally and professionally.
Leveraging her expertise in health economics and professional coaching, she helps individuals and organisations identify what truly matters, guiding them toward intentional and sustainable growth.
Mariné uses her Masters in Economics and certification as a professional coach to translate complex challenges into actionable strategies, empowering her clients to navigate change with clarity and confidence.
She is passionate about fostering purpose-driven transformation, enabling leaders to inspire their teams, align goals, and achieve lasting success.
With a deep commitment to helping others thrive, Mariné partners with clients to create meaningful, impactful change that drives progress, self-worth and fulfilment.
Marlin De Cruz
advisor and entrepreneur
Marlon serves as an Advisor to Being More Human, offering strategic insights and guidance drawn from his extensive experience as a business leader and entrepreneur.
He is also the Director and Co-Founder of BISTEC Global, Director and Founder of Biz Enable, and Founder of Make a Day Brighter.
In 2006, Marlon co-founded TETRAN, a global technology services company, which he successfully scaled and sold 10 years later to a publicly listed company. With expertise spanning business mentoring, strategic connections, and technology innovation, Marlon brings a wealth of knowledge, helping to shape impactful strategies for clients.
He is passionate about connecting with people, learning their stories, and helping solve challenges in resourcing, technology, or business. Marlon’s mission is to inspire positive transformation and support clients in achieving their goals.
Our Partners
Alexandra Joy (AJ)
CEO UQ POWER
AJ’s purpose is to communicate, educate, and activate humanity’s potential for conscious evolution. She knows the impact leaders and their organisations can have on their people, so she works with leaders and conscious businesses who are committed to sustainable lifestyles and creating a positive impact.
Jennylee Taylor
Breathwork Coach
With over 30 years in high-pressure industries, Jennylee understands the toll corporate life can take on well-being. Her own journey through burnout and rediscovery led her to embrace breathwork and metaphysics, tools she now uses to help others reconnect with their authentic selves. Jennylee is passionate about empowering clients to release limitations, find balance, and create a fulfilling life.
WHAT SETS US APART
Here's How We Measure What Matters
Life Styles Inventory™ (LSI)
Our coaches work with Life Styles Inventory™ (LSI), which is an organisational tool that uses both self-assessment and colleague feedback to identify individual thinking and behavioural styles. By providing insights into strengths and areas for development, our team of specialist coaches will empower individuals and teams to achieve their goals.
Organisational Culture Inventory™
If you want to objectively measure your organisation’s culture, this is the way to do it. Culture affects nearly every element of a business and is the one idea that can positively impact all the business metrics. By systematically improving an organisation through each of its layers, we are able to create a culture of continuous improvement and alignment around shared goals.
Human Synergistics
Human Synergistics develops a positive workplace culture and leaders through team-building activities and employee assessments. At Being More Human we are trained and experienced Human Synergistics consultants who can help you to implement the change you seek.
Mind (Re) Set Model
The Mind (Re) Set Model is a customisable system developed in house by Michelle Crawford and the Being More Human team. Based on a lifetime of observation and experience Michelle developed this proprietary system that outlines the 5 categories of mindset ( Sufferer, Survivor, Passenger, Driver, and Thriver)
How we help you
We're Transforming Potential Into Progress
We guide executives to become inspiring leaders, help teams unite around shared goals, and empower individuals to unlock their true potential.
Using innovative resources, proven tools, and tailored strategies, our passionate team drives meaningful, lasting change for organisations and the people within them.
We're all about a Human-Centered Approach. This means that our methods deliver measurable impact at every level of your organisation:
Empowered Leadership: Equip leaders to guide with clarity and purpose.
Engaged Teams: Foster higher morale, collaboration, and commitment.
Retention Success: Create a supportive culture that keeps top talent.
Smarter Decisions: Enhance financial understanding for better outcomes.
Positive Culture: Build a workplace where people thrive and excel.
Productivity Gains: Align people and processes for maximum efficiency.
TAKE THEIR WORD FOR IT
Read what others are saying
ANNIKA JAMIESON | DIGITAL GROWTH STRATEGIST
The team at Being More Human have a contagious passion for empowering people, backed by years of experience in everything to do with culture building, leadership development, HR and strategic planning.
IAN RODRIGUES | DIRECTOR
Being More Human has been a critical part of this change, taking the time to get to know our people and their drivers. The level of trust and respect is critical to engaging on a growth/change process.
TANYA WINN | DIRECTOR
We received an amazing amount of group and individual support in and around wellbeing for staff, HR support and coaching in identifying and implementing change and innovation around work culture.
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present and future for they hold the memories, the traditions, the culture and hopes of Aboriginal Australia.
We must always remember that under the concrete and asphalt this land is, was and always will be traditional Aboriginal land.